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By Tom Stokes Founder of 


Understanding Car Sales Earnings: A Comprehensive Overview

One of the most common questions people ask when considering a career in car sales is, "How much do car salespeople make?" The answer isn't straightforward, as earnings are largely determined by commissions on sales, which vary based on the dealership's specific pay plan. A pay plan that includes a guranteed base from $1,500 up to $3,500. 

According to the Bureau of Labor Statistics, the average car salesman in May 2023 earned just over $67,000 per year. This figure breaks down to roughly $31.63 per hour for a typical 42-hour workweek. However, it's important to note that car salesmen often work more than 42 hours a week. Understanding the commission-based pay structure and the potential for earnings in this field is crucial for anyone entering the profession. 

Key Points to Consider

1.Guarantees and Commission-Based Earnings: A car salesman's income mainly comes from commissions, which means the more cars they sell, the more they earn. However, it's important to note that auto dealers typically offer a base guarantee ranging from $2,000 to $3,500 per month. This structure not only allows for significant earning potential based on performance but also ensures a steady income, with money coming in every couple of weeks.

2. Variable Work Hours:

While the typical workweek for a car salesman might average around 42 hours, many salespeople often put in significantly longer hours to boost their sales and earnings. In Texas, however, there's a Blue Law that guarantees Sundays off, and dealerships typically offer an additional day off between Tuesday and Thursday. This schedule provides some work-life balance while allowing salespeople ample time to maximize their selling opportunities.

3. Potential Earnings Range:
Earnings can vary widely. Entry-level salespeople or those in smaller markets might earn around $67,000 annually, while top performers in large markets can make $125,000 or more.

Importance of Training
Training through resources like the "Playbook for Success" is crucial. This training can equip you with the necessary skills and strategies to excel in car sales, helping you understand customer behavior, refine your sales techniques, and maximize your commission potential.

In summary, earnings in car sales are flexible and performance-driven, but with the right training and a clear understanding of the commission structure, you can achieve substantial success and high earnings in this field.


Flexible Earnings Based on Performance
Car sales earnings are flexible and largely based on performance. With dedication, the right strategies, and effective training—such as the "Playbook for Success"—motivated salespeople can significantly increase their income.

Strive for Excellence in Car Sales
If you're considering a career in car sales, aim to be in the top 10 or 20% rather than settling for average or bottom earnings.

The Path to Success
Mediocrity has no place in a successful car sales career. To succeed, you need a strong drive to excel, dedication, and the ability to connect with customers. These skills are crucial for achieving high earnings and a rewarding career in car sales.

Check Out Playbook Sales Boot Camp

Dealers we work with will equip you with the skills, knowledge, and strategies needed to excel in the competitive world of car sales. You will be trained by coaches from Playbook for Success  and will go through Auto Sales Boot Camp! This comprehensive program covers everything from understanding the sales process to mastering advanced selling techniques.

Key Components of the Boot Camp

1. Understanding the Sales Process

  •  Learn the step-by-step process of selling a car, from initial contact to closing the deal.

  •  Gain insights into customer psychology and how to effectively engage with potential buyers.

2. Product Knowledge

  • Get familiar with the inventory, including the features and benefits of each vehicle.

  • Understand the importance of staying updated on industry trends and new models.

3. Sales Techniques

  • Master various selling techniques, including upselling, cross-selling, and handling objections.

  • Develop persuasive communication skills to build rapport and trust with customers.

4. CRM Mastery

  • Learn how to efficiently use the dealership's CRM system to manage leads and follow-ups.

  • Understand the importance of maintaining accurate customer records and tracking sales progress.

5. Goal Setting and Motivation

  • Set realistic and achievable sales goals to keep yourself motivated.

  • Learn how to stay focused and driven, even during slow periods.

6. Performance Metrics

  • Track your performance using key metrics such as conversion rates, average deal size, and customer satisfaction scores.

  • Use these metrics to identify areas for improvement and adjust your sales strategy accordingly.

7. Building Your Personal Brand

  • Establish a strong personal brand that sets you apart from other salespeople.

  • Leverage social media and other platforms to promote yourself and attract more customers.

8. Customer Relationship Management

  • Develop long-term relationships with customers to encourage repeat business and referrals.

Learn the importance of follow-up and maintaining communication after the sale.

By the end of this boot camp, you'll have the tools and confidence needed to thrive in the car sales industry. Whether you're a newcomer or looking to take your career to the next level, our program is designed to help you succeed.

Welcome to your journey towards becoming a top-earning car sales professional!

Click here to see what Auto Sales Jobs are available in your area. 

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