How Playbook for Success is Helping ProAutoJobs Retain 60% of New Hires After 120 Days
- Jennifer Miller
- Feb 13
- 2 min read
From Green Pea to Semi-Pro: The Proven Strategy That’s Changing the Auto Industry
Employee turnover has long been one of the biggest challenges in the automotive industry. Many dealerships struggle to retain talent, particularly in the first few months of employment. But thanks to Playbook for Success, developed by Tom Stokes, ProAutoJobs.com is now achieving an impressive 60% retention rate for new hires after 120 days—far exceeding industry norms.
The Problem: High Turnover in Automotive Sales
Most dealerships operate under a “sink or swim” mentality when hiring new sales professionals, often referred to as “green peas.” These fresh recruits face immense pressure, unrealistic expectations, and minimal structured training, leading to rapid burnout and high attrition rates.
Before implementing the Playbook for Success, turnover rates at many dealerships exceeded 80% within the first 90 days. This not only wasted time and resources but also hurt dealership profitability.
The Solution: Playbook for Success by Tom Stokes & Dino Peluso
Tom Stokes, a veteran in automotive sales and consulting, designed Playbook for Success to bridge the gap between hiring and long-term retention. This system isn’t just another training program—it’s a step-by-step roadmap that transforms raw talent into skilled professionals.
Key Components of the Playbook for Success:
✅ Structured Onboarding: A proven 30-60-90-day plan that eliminates the guesswork for new hires.
✅ Skill Development: Hands-on coaching that teaches everything from customer engagement to advanced closing techniques.
✅ Accountability Systems: Scorecard-based tracking to measure progress and ensure consistent growth.
✅ Culture & Motivation: A focus on team-building and personal development to create a high-energy, winning environment.
The Results: Retention Up to 60% After 120 Days
By implementing Playbook for Success, ProAutoJobs.com has completely shifted the retention curve. Instead of losing talent within the first few months, dealerships are now keeping more than half of their new hires past the 120-day mark.
Why This Matters for Dealerships
🚗 Increased Sales Productivity – Retained employees close more deals and drive higher revenue.
🚗 Lower Hiring Costs – Reduced turnover means less money spent on recruiting and training.
🚗 Stronger Dealership Culture – Employees who feel supported and trained properly stay longer and perform better.
A Blueprint for Long-Term Success
The success of Playbook for Success is proof that the right training and retention strategy can reshape the automotive industry. Dealerships that adopt this approach will see higher employee satisfaction, stronger sales performance, and a significant reduction in turnover.
Get Started with Playbook for Success
If your dealership is tired of the revolving door of salespeople, it’s time to implement a system that works. Contact Tom Stokes and ProAutoJobs.com today to see how Playbook for Success can transform your dealership’s hiring and retention strategy.
👉 Visit ProAutoJobs.com or PlaybookForSuccess.com to learn more!
hire smarter, train better, and retain longer
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